The CrossFit Affiliate Summit - Monday, September 22nd, 2025
The CrossFit Affiliate Summit
This past weekend, we had the honour of hosting the 2025 CrossFit Canada Affiliate Summit - Ontario, right here at CrossFit Indestri. It was a full circle moment for us, as this is the third Affiliate Summit that Steph and I have attended. CrossFit Canada has been organizing these gatherings for four years now, but one year fell on the same weekend as a family wedding, and the summit was in Montreal that weekend, so we were unable to make it. To be asked by our Country Manager, Carianne, to host this year’s event was something we’re truly grateful for.
The Affiliate Summit is one of those days/weekends that reminds us just how special this community really is. As affiliate owners, we don’t often get the chance to step out of our own four walls and connect with others who are in the same shoes. This event gives us that opportunity. From listening to presentations by CrossFit staff and partner companies, to breaking into roundtable groups and sharing openly about what we’re proud of, where we struggle, and how we can continue to grow, the day is packed with meaningful conversations.
One of the highlights for us was hearing from Matthieu, who we first met at the very first Affiliate Summit at Element CrossFit. In fact, we came home from that summit and wrote one of his quotes on our chalkboard. Matthieu is the definition of a CrossFit OG, with 18+ years in, part of the Seminar Staff team, a Flowmaster, a Games judge, and an affiliate owner. Whenever he speaks, you can feel his passion and dedication. He’s always a powerful reminder of the why behind what we do, as well as the history of why it all exists.
We also had the chance to hear from Jocelyn, another incredible member of the Seminar Staff, who is now leading the way with CrossFit Nutrition. She’s launched through CrossFit the first in person CrossFit Nutrition Certification Seminar. A few months ago, I reached out to inquire about hosting one here at CrossFit Indestri, and this weekend I was able to have a great conversation with her about making that a reality. Fingers crossed we can welcome her back for that in the near future.
Every time we attend an Affiliate Summit, we leave feeling inspired and motivated. It’s not about coming back in and overhauling everything we do, it’s about digging deeper into why we’re so passionate about this work. At the end of the day, the bottom line for us has always been simple: to make peoples lives better.
We’ll share more insights throughout the week, pieces of the summit that we believe might also resonate with other business owners, not just those in the CrossFit space. But for now, we just want to say thank you for your understanding with Saturday’s class cancellation. It was a privilege to welcome so many like minded affiliate owners into our facility. Some had heard of CrossFit Indestri but had never been inside, and it was an honour to hear how impressed they were. Others were long time friends who we were thrilled to welcome back.
Huge thanks to Season and her team at Culinary Designs for catering the food for the summit, and to Daniel for bringing the design idea for the summit shirt to life for us.
We walked away from this weekend, once again, proud, grateful, and fired up to keep doing what we love. Stronger together, always.
Monday, September 22nd, 2025
Focus:
Shoulder Press
5 - 4 - 3 - 2 - 1
WOD:
3 min AMRAP x 3 with 3 min rest between
2 Devil Press 50/35
3 DB Front Squats
4 DB Thrusters
5 DB Push Press
Check back each night at 8pm for the next days WOD .
Contact us: Address: 200 Mountain Rd #3, Collingwood, ON L9Y 4V5 Phone: (705) 444-0006 Follow us on Instagram @crossfit_indestri