You’re Invited - Thursday, February 12th, 2026

You’re Invited

I’m taking a moment to share something that isn’t directly related to CrossFit.

Most of you follow our social media and see the beautiful photos and videos we get to share. You probably also know that my oldest daughter, Emma, is a professional photographer and captures all of our content. Both my girls, Emma and Hannah run our youth programs, team training, and you’ll often see them stepping in to coach adult classes when needed as well. They are a big part of our day to day in the facility.

The reason for today’s blog isn’t about workouts or training. It’s an invitation.

This Saturday, Emma and Hannah are opening a rentable photography studio in downtown Collingwood, and they would love to welcome the CrossFit Indestri community in to see the space.

The girls are fifth generation Collingwood locals and entrepreneurs, and are opening The Studio at 143, a versatile, rentable photography studio located at 143 Hurontario Street, right in the heart of downtown Collingwood.

The grand opening is Saturday, February 14, 2026, from 12 p.m. to 4 p.m.

The Studio at 143 is a light filled photography space created for photographers and creatives looking for an intimate, flexible place to capture meaningful work. The studio is clean, welcoming, and designed to support visual storytelling, allowing the focus to stay on the moments being created.

This space holds a lot of meaning for our family. The building has been owned by the girls’ late grandfather (my father) for over 45 years and has long been part of our family’s connection to downtown Collingwood.

Over the years, it has housed businesses run by family members, including The Red Pencil Room, a women’s clothing store owned by their great aunt, (my aunt) Liz Schleifer, who now owns The Lilly Pad Spa in Thornbury, and Roots of the Wood, a gift store previously owned by me. The studio has been thoughtfully reimagined, honouring its history while creating something new.

Emma has been running Emma Nichol Photography since 2021, building a body of work rooted in connection and storytelling. After graduating in 2024, Hannah joined her sister, working behind the scenes and second shooting. Together, they envisioned a dedicated space that reflects both their creative work and our family’s legacy.

Their entrepreneurial roots run deep. All five generations of our family have owned businesses in Collingwood, beginning with their great-great-grandfather, Dr. T.J. Simpson, (my great grandfather) one of the town’s early doctors. Their great-grandfather, Howard Schleifer, (my grandfather) founded Simpson and Co. Insurance, later owned and operated by their grandfather, Thomas Schleifer (my father). And as all of you know, I am co-owner of this incredible facility we all love so much. The girls are continuing a long family tradition of building and contributing to business in this community.

The studio’s name reflects both the address and something more meaningful.
143 is widely known as a simple way to say I love you.

“Since 143 universally means I love you, it feels like the address is a built in reminder of our late grandfather, and that our family’s love is surrounding our work,” Emma shared. “Every time we walk in, it feels like we’re walking into that love.”

“It only felt natural for us to go with the name The Studio at 143 for that very reason,” Hannah added.

The Valentine’s Day opening is intentional and fitting, reflecting the care, love, and legacy behind the space.

You’re Invited

The grand opening will be an open house style event. You’re invited to stop by, step inside, see the space, learn its story, and experience it for yourself. A small Valentine’s Day themed photo area will be set up for quick photos to mark the occasion.

Thank you for taking a moment to read a non CrossFit related post. It isn’t often we share things outside the gym, but because Emma and Hannah are such a big part of our facility and our community, I know they would truly love to see you there if you’re able to make it.

We hope to welcome you this Saturday.

Thursday, February 12th, 2026

Focus:

Shoulder + Hip Activation

T's, Y's, W's x 2 Sets

Fire Hydrant Hip Series

WOD:

30 min AMRAP
30 Cals ( switch up machines each round )
30 Push Jerks 35/20
30 Box Step Overs ( No weight )
30 Push Ups
30 DU's

Check back each night at 8pm for the next days WOD .
Contact us: Address: 200 Mountain Rd #3, Collingwood, ON L9Y 4V5 Phone: (705) 444-0006 Follow us on Instagram @crossfit_indestri