We don’t shy away from hard - Friday, November 7th, 2025
We don’t shy away from hard
Fifteen years in, and our love for CrossFit hasn’t faded, it’s only grown stronger. Not just because of the workouts, or the PRs, or the community we’ve built, but because of what it stands for.
CrossFit isn’t just a fitness program. It’s a training methodology, one that is rooted in truth. The truth that hard work changes people. It changes bodies, it changes minds, and it changes lives. Hard work strips away excuses, the comfort zones, and the doubt, and it replaces them with confidence, resilience, and real strength.
The CrossFit ethos is simple but powerful:
We believe in hard work.
We believe in uncompromising standards.
We believe in earning results.
We believe in an unrivalled community spirit.
And we believe that hard isn’t a punishment, it’s a proving ground.
When I was buying into CrossFit Indestri 10 years ago, I asked Scott Thornton, who founded our facility, why he chose to call the gym Indestri. His answer so simple, but also so unique. He said, “Industry is about manufacturing goods, and I thought it was cool to look at a gym as a place where we were manufacturing the human body.”
That perspective captured exactly what CrossFit is. We take raw material, real people, and through effort, discipline, and coaching, we build something stronger. Something even more capable. Something extremely resilient.
He liked the spelling of indestri with the e and I, it gave it character, and in the original logo, the e was even upside down, a small nod to the idea that we do things differently here. We always have.
There’s a saying from Rich Froning and the crew at Mayhem, “Into the Storm.” It comes from how bison respond to challenges. When a storm rolls across the plains, cattle turn and run away from it, which means they stay in it longer. But bison. Bison, turn and run into it. They face it head on, knowing that by doing so, they’ll get through it faster.
That’s what we do here. When life gets hard, when workouts get heavy, when the world feels overwhelming, we don’t back down, we don’t shy away from hard. We go into the storm. Because we know that’s where growth happens.
The CrossFit methodology works because it’s honest. Constantly varied functional movements performed at high intensity, under the watch of a great coach, builds capable humans, not just fitter ones. It’s why grandparents, new moms, competitive athletes, and adaptive athletes can all train together and each find their version of “hard.” The methodology meets you where you are, but it never lets you stay there.
Hard doesn’t scare us. It refines us. It’s where discipline is built, character is forged, and confidence is earned.
Our community was built on shared effort, people from every background showing up to do something difficult together. It’s what unites us. The ethos of CrossFit has always been simple: ordinary people doing extraordinary things through consistent, coach led, purposeful hard work.
That’s the magic. Not the leaderboard. Not the equipment. Not the hype. Just good people, working hard, side by side, becoming stronger than they were yesterday.
We don’t shy away from the hard. We lean into it. Because we know that inside that struggle, there’s proof, proof of effort, proof of growth, proof of who we are.
Every time you walk through the doors at CrossFit Indestri, you’re not just here to train. You’re here to build something deeper. Something that lasts.
Hard isn’t a punishment. It is a proving ground.
And around here, we prove to ourselves daily just how strong and capable we are.
Friday, November 7th, 2025
Focus:
Front Squats
4 - 4 - 4 - 4
WOD:
8 Rounds for Time
8 Thrusters 95/65
20 Crossover SU/DU
Check back each night at 8pm for the next days WOD .
Contact us: Address: 200 Mountain Rd #3, Collingwood, ON L9Y 4V5 Phone: (705) 444-0006 Follow us on Instagram @crossfit_indestri