Relentless Coaching - Thursday, July 23rd, 2026
Relentless Coaching
What is relentless coaching, and why would we do it?
Anyone can explain what is written on the whiteboard, maybe even demonstrate the movements, start the clock, turn up the music, and watch people exercise. But that’s not really coaching is it, that’s presenting.
Our job as coaches isn't simply to get you through today's workout. It's to help you leave the gym just a fraction of a percent better than when you walked in. Sometimes that improvement is physical. Sometimes it's technical. Sometimes it's mental. But every single class, we're looking for opportunities to help you improve. That means we're watching, constantly.
We're watching your setup before you lift the bar. We're watching your footwork during box jumps. We're paying attention to your breathing, your pacing, your movement quality, and your decision making. We're remembering the shoulder injury you told us about three months ago. We're noticing when your squat looks better than it did last week, or when your confidence seems a little lower than it normally is. We’re after relentless coaching.
But the difficult part is that relentless coaching isn't always easy to receive. There are times when an athlete hears another cue or another correction and starts to feel discouraged. As coaches, we see that. We never want someone to feel like they're doing everything wrong, so it can be tempting to back off. To let something slide because it's "good enough." But that's not our job.
A few weeks ago, while hosting the CrossFit Level 2 Course, one of the seminar staff made a comment that has stuck with me ever since. A few of us were holding a PVC pipe in the front rack position when she pointed out that myself and another coach could both improve our front rack position, just ever so slightly.
She then asked the group, "Is their position okay?", Yes, absolutely.
"But could it be a little better?", Also yes it could.
Of course it's difficult to improve your front rack with a PVC pipe. Mobility doesn't magically improve because someone asks you to lift your elbows a little higher, or pull the pic pipe down to touch your shoulders. It might take weeks, months, or even years to make that change.
But just because something is difficult doesn't mean we stop trying to improve it. So she told us to pull the PVC pipe down slightly. Uncomfortable to hold in position work for drills, 100%. But as she said, we don’t shy away just because it’s hard.
That lesson applies to everything we do in the gym.
Just because your squat is safe doesn't mean it can't become stronger. Just because your pull up counts doesn't mean it can't become more efficient. Just because your movement is good doesn't mean it can't become great.
Every cue we give, every adjustment we make, and every conversation we have is rooted in one simple belief: you are capable of becoming a little bit better.
That's what relentless coaching is.
It isn't about nitpicking.
It isn't about finding fault.
It isn't about expecting perfection.
It's about refusing to settle for "good enough" when we know there's still room to grow.
Our promise to you is that we'll never stop looking for those opportunities. We'll celebrate your wins, encourage you through your struggles, and continue challenging you to improve, even when the improvements are small and even when they're hard.
Because those fractions of a percent matter.
One class won't change your life.
But hundreds of classes, each with a coach relentlessly committed to helping you become just a little bit better, absolutely will.
Thursday, July 23rd, 2026
Focus:
OHS
15 unbroken with Empty Bar or PVC
5 with some weight
5 with more weight
then 2 sets at workout weight
WOD:
12 min AMRAP
15 OHS 95/65
15 T2B
15/12 Cal Row
Check back each night at 8pm for the next days WOD .
Contact us: Address: 200 Mountain Rd #3, Collingwood, ON L9Y 4V5 Phone: (705) 444-0006 Follow us on Instagram @crossfit_indestri